Poster: Pull Both Ends

Piccadilly Theatre

In most theatre posters, sizes and order of names are regulated by contractual agreements. According to Pentagram this poster was designed in “a moment of frustration” – “a good shake of the artwork injected the poster with some visual interest, and outflanked the stultified layout imposed by legal strictures.”

Emily King, Design Museum
Alan Fletcher: fifty years of graphic work (and play)


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