Letterhead and envelope

Brooks Baker & Fulford Limited

Some ideas emerge when the barriers of common sense are down. The process is aided by a good bottle of red wine which relaxes the mind and blurs the focus. When leading commercials directors Brooks Baker Fulford wanted a letterhead, Alan visited the lensmen one evening in their large, dimly lit London studio to discuss the commission. All were wearing white shirts and, as the wine flowed, their shirts merged into the whiter table. That image became the basis for a photographic letterhead with shirts turning into white paper. Sometimes, ideas generated this way don’t survive scrutiny in the cold light of day. This one did.

210mm x 297mm
110mm x 220mm

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