Fortune Magazine, cover design: Sputnik - January issue

Time and Life International

‘There were two jobs every young designer wanted to do in America at that time,’ said Alan Fletcher recalling his time as a student. ‘One was to design a front cover for Fortune magazine and the other was to design an institutional advertisement for the Container Corporation'. He never managed to persuade the Container Corporation to give him an advertisement, but he was lucky enough to be commissioned for a Fortune cover by pure chance: he was in New York showing the art director his portfolio one Friday afternoon when the news came through that the Russian Sputnik had just been launched. Fortune quickly had to change the cover and he was asked to produce a design by first thing Monday morning. It was the first important commission in his professional career.

Jeremy Myerson
Beware Wet Paint

260 x 330mm

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