The Victoria and Albert Museum had generated many marks of identity and in an effort to rationalise this situation the trustees commissioned a new symbol to replace all the others. The brief stipulated the design should only comprise three characters (V&A), should by functional, dateless, memorable and appropriate. The letters, originally designed by Gianbattista Bodoni in Parma some two hundred years ago, were selected for their elegance and historical importance. By removing a leg of the A and tucking it up to the ampersand, the mark achieves a unique configuration without loss of legibility.
The commission also included the design of a sign system for the museum. Images will be added to this site soon.